Click each bar to read short interviews and quotes about Bill and his career
Carlos Santana

Tito Puente

Mickey Hart: Grateful Dead
Bill and I were waiters in a club in Atlantic Beach together in the Fifties. I used to jerk sodas downstairs, and he was a waiter upstairs, and we were there for the same reason: Tito Puente. We were both lovers of the Latin music of the Fifties in New York. That’s where we started, and it went on form there, and then through the years with the Grateful Dead. He was the chief Deadhead, you know. He was the mambo king, but he also loved the Grateful Dead and that whole scene.
Bill was a ruthless business fellow. He played hardball, and every game was the World Series, but he did things that most people don’t know about. He planted trees in Israel for my grandmother. He cosigned on a loan for my first car when me and Bob Weir were hitchhiking to the Fillmore. He financed the seed money for Drumming at the Edge of Magic and Planet Drum, my two books. I asked him to give me some money for this research, which took ten years, and he said, “Why? Why should I give you money for a drum book, of all things?” I said, “Because you love drums, Bill and what else will you do with your fucking money?” So he gave me the money for the drum books.
Keith Richards: Rolling Stones

He never yelled at me. I’ve seen him yell at loads of other people. And it was quite an interesting sight, you know? “Bill’s having a go at so-and-so; let’s go watch!” But to me, he was always very polite. I think it’s because he knew he’d get more out of me that way.
Robbie Robertson: The Band
The first show The Band ever played was at Winterland with Bill Graham presenting us. And the last show I ever played with the Band, the Last Waltz, was at the Winterland with Bill Graham presenting us. I remember the first time I met Bill. It was around 1969, and we were up in Woodstock. We hadn’t toured after the first album, Music from Big Pink, because Rick Danko had been in a serious accident. As a result of not touring, this incredible mystique had developed about us, which had nothing to do with us.So Bill came to see us, and he seemed to have this idea that he was going to have to beg us to play. His appeal was to use the voice of the people. He kept talking about how we owed it to “the people” to play. The heaviest part is when he said something like “the peoples’ hearts are bleeding. You must come down out of the darkness and play for the people.”
On one hand, I was completely taken by this. But on the other hand, the truth was he didn’t have to convince us. We were already planning on touring after the second record anyway. So as he talked about our obligation to the people, Albert Grossman, our manager, was sitting there cracking up. But I didn’t have the nerve or heart to tell him the truth. So I just said, “Bill, how do I meet these people you speak of?” And he said, “The best place would be in The Winterland, in San Francisco— that’s where there’s the most love —and then at the Fillmore East in New York.”
Ironically, after all that, when it finally came time to play the Winterland, I was as sick as I’ve ever been in my life. And as the show got closer and closer, I got worse and worse. As a last resort, Bill and Albert Grossman came up with the idea of getting this Freud hypnotist to help me. We were desperate— Bill had been talking about “the people” for so long, they were like refugees in my mind, and I wasn’t about to let them down. So this hypnotist made it so I couldn’t remember how badly I felt. And it worked, for a while. He stood on the side of the stage, and every time he saw me starting to fade, he would say the word grow, and somehow it got me through the show. And “the people,” as it turned out, were lovely people.
Bono: U2

Pete Townshend: The Who
Bill changed the way rock evolved. Without him, I would not be here. His Fillmore ballroom promotions provided a model for halls around the world in which audiences would sit, listen and applaud, as well as scream or dance. Rock became music in that process. It was not an easy progression to make, and when we first went to San Francisco to play the Fillmore in ’67, right after our Monterey Pop show, we argued with Bill about the way we wanted to perform and the equipment we wished to use. He proved to be right. With good-quality, cinema- like sound systems, decent conditions for the audience and a four-hour concert length (during which we appeared twice for about an hour each time), we found we could really penetrate the audience. Our gimmicks—Union jack flag jackets, destruction displays and large-scale movements— became secondary to our music. We grew from that day artistically, and we started to earn more money.I once saw Bill take a man who had stolen into our show at the Fillmore East in ’69 back to his point of entry, personally escort him out. The man had broken through a roof light on the seventh floor backstage. As he pushed him up through the broken window back onto the roof high above the busy street, he said, “Come to the front door like everyone else and I might let you in for free, you mad motherfucker.” He turned to me and said, “He’s crazy to come over the roof but discriminating— that should be rewarded.”